Hispanic & Latino

Our Point of View

Jenny Brosseau: ‘Investing in Hispanic wealth is investing in our country’

Jenny Brosseau, head of Diverse Customer Segments for Consumer and Small Business Banking at Wells Fargo, discusses how Hispanics are changing America’s economic and cultural landscape.

Diversity & Inclusion

Helping veterans achieve their American dream

To help veterans succeed as business owners, Wells Fargo is funding $50,000 for two Bunker Labs entrepreneurship workshops, with a goal to train 60 veteran-owned businesses by the end of 2022.

Diversity & Inclusion

Expressions of Mi Cultura

Artists from the global Latino community contributed works for the latest debit cards available through Wells Fargo’s Card Design Studio®.

Financial Health

What’s in Chef Marcela’s ‘secret sauce’?

Celebrated chef, author, and the Food Network’s first Latina star shares elements of her recipe for success, including how her Mexican culture and heritage are infused in everything she dishes up.

Diversity & Inclusion

Hispanic and Latino Americans play a major role in U.S. economy

A new Wells Fargo report shows a continued rise in the Hispanic and Latino population, points to strong Hispanic spending power, and reveals the segment’s dramatic contribution to the U.S. labor force.

Financial Health

From Bad Bunny to smart money

The new SUMA Wealth platform uses culturally relevant financial health entertainment to educate and empower young Latinos.

Business to Business

‘It’s all about the mission’

With Wells Fargo’s help, Carmen Nazario keeps building ELYON International — a multimillion dollar, veteran- and woman-owned IT services company with a global outlook.

Small Business

Latino craft brewery puts down roots in Denver

From business plan to brewery man — Jose Beteta’s Raíces Brewing Co. is crafting a new take on Latino beer.


Taking on the challenges for Hispanic homebuying amid COVID-19

Hispanics led the U.S. out of the Great Recession, but may face stronger headwinds in the COVID-19 crisis. Wells Fargo advances its commitment to Hispanic homeownership.