A family of six people varying in age smile in a photo.

A new Wells Fargo report shows a continued rise in the Hispanic and Latino population, points to strong Hispanic spending power, and reveals the segment’s dramatic contribution to the U.S. labor force.

Picture of Melania and Mariana Montoya behind two rows of text that reads,

Financial Health

From Bad Bunny to smart money

Financial Health

From Bad Bunny to smart money

The new SUMA Wealth platform uses culturally relevant financial health entertainment to educate and empower young Latinos.

Business to Business

‘It’s all about the mission’

Business to Business

‘It’s all about the mission’

With Wells Fargo’s help, Carmen Nazario keeps building ELYON International — a multimillion dollar, veteran- and woman-owned IT services company with a global outlook.

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Small Business

Latino craft brewery puts down roots in Denver

Small Business

Latino craft brewery puts down roots in Denver

From business plan to brewery man — Jose Beteta’s Raíces Brewing Co. is crafting a new take on Latino beer.

First-time homeowner Ismel Fernandez, a trauma nurse in South Florida, stands in front of his new home.

Housing

Taking on the challenges for Hispanic homebuying amid COVID-19

Housing

Taking on the challenges for Hispanic homebuying amid COVID-19

Hispanics led the U.S. out of the Great Recession, but may face stronger headwinds in the COVID-19 crisis. Wells Fargo advances its commitment to Hispanic homeownership.

Diversity & Inclusion

‘If we are united, anything is possible’

Diversity & Inclusion

‘If we are united, anything is possible’

Viewpoints: By weaving financial empowerment into their work, organizations can help break down barriers to financial security for the Latino community, writes Janet Murguía, president and CEO of UnidosUS.

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Financial Health

Growth and prosperity through changing times

Financial Health

Growth and prosperity through changing times

Over 15 years, a Wells Fargo client serves a growing Spanish-speaking population and broader community through its church and school in Annapolis, Maryland.