Inside the Stagecoach
August 13, 2015

Smiles bloom when a banker turns construction paper into roses

A Wells Fargo service manager in Oregon is lifting customers’ spirits with a bloom that never fades.

Service Manager Eddie Trusov is gladdening hearts at his Wells Fargo banking store in Clackamas, Oregon, with a “bloom” that never dies.

Since Eddie began creating roses from red construction paper in March, more than 50 customers have walked out of his Sunnyside Market Place location in the Portland suburb with the gifts. Portland is known as the “City of Roses.”

“I feel it’s my mission to make people smile,” Eddie says. “I think it’s important for people to have some sunshine in their life.”

Among the latest to receive a rose from Eddie and his tellers: a woman undergoing cancer treatment and a recent widow. The simple act of kindness moved them both.

“It was a special moment between us,” says Eddie of the cancer patient he got the rose for when he learned her chemotherapy wasn’t going well. “She said, ‘I’m going to hold onto this forever because a paper rose never dies.’ She left smiling. Simple kindness goes far. We care about our customers, and we want them to know it.”

The paper roses are used to bring smiles.
The paper roses are kept in two vases at the teller line and used to bring smiles.

Customer Kessley Hosler got a rose from Eddie while she waited in line.

“I was having a bad day at work, and Eddie made me feel happy with the rose he handed me,” Kessley says. “I think they’re great.”

Eddie’s mother, Marya Trusov, says rose-making is a family tradition. “When I was sad or had a birthday, Eddie would make flowers for me,” Marya says. “It was a big deal for him and very emotional for me because it was something I knew that he had made himself and gave from his heart.”

Eddie began his career with Wells Fargo in April 2011 as a teller. While looking through a supply cabinet, he spotted some red construction paper and remembered the roses he’d made as a child. Eddie thought, “Why not make them and give them to customers?”

He sat down and started making roses ― about 25 in all. Each took Eddie about three minutes to make.

Each paper rose takes about three minutes to make.
Each paper rose takes Eddie about three minutes to make. He and his tellers have given away more than 50 so far.

“He kept going until his hands became too stiff to go on,” says Store Manager Nancy Clark.

The roses are now a staple at the store, kept in two vases behind the teller line and restocked when supplies dip.

“I hope it shows our customers that, to us, we’re about more than just making that deposit,” Eddie says. “We’re about making that connection and building that relationship. I think the gift of a rose is a wonderful thing to do for our customers when you can see they’re having a bad day.”