Inside the Stagecoach
November 30, 2015

Plush pony sales to benefit Save the Children

Wells Fargo’s plush pony promotion is back – and for the first time, pony fans can buy Nellie, the 2015 horse, and help Save the Children.

Christmas is Jody Lynne Werner’s favorite time of the year – not for the tinsel and lights but for the latest Wells Fargo plush pony to add to her collection.

This year, it’s Nellie — 16th in Wells Fargo’s series of plush ponies honoring horses from its past. Nellie worked for the company in the 1890s in Bakersfield, California.

Jody (a horse lover, equine illustrator, and humor writer in the San Francisco Bay area) has another reason to celebrate this year: Public sales of the plush pony using a new “Wells Fargo Pony Order Line” will make it easier to get one, and part of the proceeds will go to Save the Children, which gives children in the U.S. and around the world a healthy start, the opportunity to learn and protection from harm.

Wells Fargo plush ponies on the Stagecoach
Dec. 21, 2015, update: Wells Fargo is donating 5,000 Nellie plush ponies to Save the Children, which will deliver them to children in its Early Steps to School Success program in 100 locations across the U.S. Wells Fargo also is donating $5 for each 2015 plush pony purchased Nov. 30–Dec. 31; see details under “Plush pony program first” below.

I’ve been collecting the Wells Fargo plush ponies since they offered the very first one,” says Jody, who writes and illustrates a monthly humor column for The Chronicle of the Horse, a weekly equestrian magazine.

“As a child, I never played with dolls, it was always stuffed animals – and most of those were horses. Collecting the plush ponies from Wells Fargo gets the kid in me excited about Christmas. Because some of the proceeds are donated to a worthwhile cause, I’m giving a gift as well as getting one for myself this year.”

Wells Fargo Chief Marketing Officer Jamie Moldafsky says the company is donating $10,000 to Save the Children and adding $5 to that total for every plush pony purchased using the special pony order hotline number during the plush pony promotion Nov. 23–Dec. 31. See “Plush pony program first” section below for more details.

“Wells Fargo’s plush pony holds a special place in our company’s history – celebrating the real-life horses that have pulled the Wells Fargo stagecoach over the past 163 years,” Jamie says. “With this year’s plush pony promotion, we’re now able to bring financial support and awareness to Save the Children and its important work. Together, and little by little, we can make a huge impact in many children’s lives.”

The company’s donation will benefit Save the Children’s Early Steps to School Success program for children up to age five. Home visits, book exchanges, parenting groups, and more help children get the language, social, and emotional development support they need to succeed at school. And parents and other caregivers get the skills they need to successfully support their child’s growth.

“We’re thrilled that Wells Fargo customers will have the opportunity to make a meaningful difference in the lives of U.S. children through this initiative,” says Natalie Vega-O’Neil, Save the Children’s acting vice president for U.S. programs. “Together, we can reach more babies and young children in need and make sure they have the chance to succeed in school and life.”

2015 Wells Fargo plush pony Nellie
2014 Wells Fargo plush pony El Toro
2013 Wells Fargo plush pony Shamrock
2012 Wells Fargo plush pony Mack
2011 Wells Fargo plush pony Snowflake
2010 Wells Fargo plush pony Lightning
2009 Wells Fargo plush pony Al
2008 Wells Fargo plush pony Mollie
2007 Wells Fargo plush pony Maggie
2006 Wells Fargo plush pony Prince
2005 Wells Fargo plush pony Trixie
2004 Wells Fargo plush pony Buck
2004 Wells Fargo plush pony Dandy
2004 Wells Fargo plush pony Grace
2003 Wells Fargo plush pony Billy
2003 Wells Fargo plush pony King

Plush pony history

The annual promotion honors horses that played an important role in getting business done for Wells Fargo customers by pulling wagons and stagecoaches. The plush pony program began in 2003 with versions of Billy (who worked in St. Paul, Minnesota) and King (who worked in Las Vegas, New Mexico; and Los Angeles).

Visit for more about the program, including photos and histories of all the past plush ponies, and downloadable children’s activity books in Chinese, English, and Spanish.

Plush pony program first

There are four ways to get a Nellie plush pony:

  • Visiting a Wells Fargo banking store to open a new qualifying Wells Fargo consumer or small business checking account. Find the banking store nearest you.
  • Redeeming Wells Fargo Rewards® points or cash-back balances for a pony.
  • Calling The Wells Fargo Pony Order Line at 800-842-3222 (new for 2015) and ordering a pony while supplies last during the promotional period from Nov. 23-Dec. 31. Limit three plush ponies per person. The cost is $19.99 each plus tax and shipping, with $5 going to Save the Children for each pony bought. Note: The Pony Order Line is open from 8 a.m. to 8 p.m. Eastern time on weekdays, and 9 a.m. to 1 p.m. Saturdays except Dec. 24 and Dec. 31 when the Saturday hours are 9 a.m. to 4 p.m. Eastern time. The Wells Fargo Pony Order line is closed Dec. 25 and Dec. 26.
  • Visiting a Wells Fargo History Museum store and buying one in person. Find the history museum nearest you.