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Wells Fargo's recycling program began in the 1970s.

Making Wells Fargo a ‘greener’ bank in the 1970s

Find out how Wells Fargo’s first recycling program began — and led to decades of sustainability and corporate responsibility.

April 13, 2018
Alyssa Bentz
Alyssa Bentz

Alyssa Bentz is a Wells Fargo historian.

In 1970, the Wells Fargo Operations Center in San Francisco was producing an average of 500,000 pounds of paper waste a year. Dennis Hart, a young, part-time administrative assistant at Wells Fargo, was asked to find a new vendor for getting rid of the Operation Center’s trash. Hart saw this as an opportunity to do business better and “greener” at Wells Fargo — and helped start the company’s first recycling program.

Team members Dennis Hart and Ed Landis gather paper waste headed to the recycling plant (instead of the landfill) in 1970.
Team members Dennis Hart and Ed Landis gather paper waste headed to the recycling plant (instead of the landfill) in 1970.
Photo Credit: Wells Fargo Corporate Archives

At the time, recycling was just starting to become a larger part of American life. While recycling paper drives had occurred in the past, they were usually motivated by economic or wartime needs, not done out of a desire to protect the environment. That was quickly changing. In the 1960s, people started to speak out against pollution and call for new solutions. These grassroots efforts resulted in the first Earth Day, when 20 million Americans gathered around the nation on April 22, 1970, to advocate for new policies to protect the environment.

Implementing the recycling program

Hart took on the task of making Wells Fargo “greener” at a time when the bank had only dabbled in recycling; it was usually done on an individual basis and involved reusing paper. There was no companywide infrastructure to easily send paper to a recycling plant instead of a landfill.

Fresh pulp produced by Wells Fargo’s recycled papers in 1970.
Fresh pulp produced by Wells Fargo’s recycled papers in 1970.
Photo Credit: Wells Fargo Corporate Archives

Hart found that starting the first recycling program at Wells Fargo wasn’t easy, even though the bank was much smaller then, with less than 10,000 team members. He worked with team members across different departments to investigate how trash was produced and collected. New policies had to be created to ensure that nonrecyclable paper, like carbon paper, did not get mixed in with the recyclable material.

The successful implementation of the program required the enthusiastic support of everyone involved. Outdated forms, obsolete records, excess supplies, and tabulator cards used to operate the IBM computers were the most common items recycled. Other records were carefully shredded and baled.

“We had two people working 60 hours a week just to sort the computer paper” in the first few years, Gary Tanaka, a fellow team member who oversaw the program’s initial growth, said in 1978. While not the most glamorous of jobs, the team members who sorted through the paper waste ensured that the program worked.

Wells Fargo team members Jeff Hunter and Glen Walton prepare recyclable paper for processing in the Operations Center basement in 1978.
Wells Fargo team members Jeff Hunter and Glen Walton prepare recyclable paper for processing in the Operations Center basement in 1978.
Photo Credit: Wells Fargo Corporate Archives
Gary Tanaka was an early leader in the recycling program and oversaw its expansion to multiple locations.
Gary Tanaka was an early leader in the recycling program and oversaw its expansion to multiple locations.
Photo Credit: Wells Fargo Corporate Archives

The program proved a huge success. In the first few months, 300,000 pounds of paper waste were recycled, saving an estimated 6,000 trees. By the end of 1971, Wells Fargo’s recycling rate had increased to over 1.5 million tons of paper waste.

Recycled paper was featured on the August 1970 magazine cover of Wells Fargo Banker, the company magazine; the expanded recycling program was promoted on the March 1978 cover of Wells Fargo Banker.
Recycled paper was featured on the August 1970 magazine cover of Wells Fargo Banker, the company magazine; the expanded recycling program was promoted on the March 1978 cover of Wells Fargo Banker.

Not only did the new program save trees, it also saved money. At the time, recycling plants paid for access to high volumes of recyclable material. Instead of facing an annual bill of $15,000 from the garbage company, Wells Fargo received $5,000 from the recycling company. As Wells Fargo’s recycling program grew, so did its return on the ecological investment. By 1976, Wells Fargo made $48,000 by selling paper waste.

Despite the revenue, Wells Fargo’s reason to recycle was based on environmental protection — not profit.

Advocating for communities and the environment

The 1960s was a time of great social change. The rise of the civil rights, feminist, and environmental movements led to the realization that businesses needed to be advocates for communities and the environment. As Wells Fargo Board Chair Ernest Arbuckle said in 1971, “We all have a responsibility to create an environment in our own organizations which engenders an awareness — a concern for the social and ethical dimensions of all decisions.”

Wells Fargo team members Darrell Allen, top, and Mike Eichler show off piles of recycled paper in 1978.
Wells Fargo team members Darrell Allen, top, and Mike Eichler show off piles of recycled paper in 1978.
Photo Credit: Wells Fargo Corporate Archives
Formally introduced in 1972, the Corporate Responsibility Committee provided structure, support, and accountability to social programs like recycling and minority recruiting that had existed for years.
Formally introduced in 1972, the Corporate Responsibility Committee provided structure, support, and accountability to social programs like recycling and minority recruiting that had existed for years.
Photo Credit: Wells Fargo Corporate Archives

In 1972, the new 12-member Corporate Responsibility Committee released its first agenda to guide the company toward achieving its newly defined social responsibility goals. The Corporate Responsibility Committee’s priorities included programs to recruit and train more minority team members and to improve lending to minority-owned small businesses and for low-income housing. Notes from planning meetings as the Corporate Responsibility Committee formed in 1971 also included recommendations to make bank operations more sustainable and “recycle all paper possible and maximize the company use of recycled paper and other products.”

The recycling program at the Operations Center in San Francisco was expanded to other locations in 1975, at the request and supervision of the Corporate Responsibility Committee. Wells Fargo also made a commitment to use recycled paper. By 1978, more than 78 percent of the paper bought for Operations and the Head Office was recycled.

Recycled paper — and brighter checks

Recycled paper had some limitations. Early experiments to use recycled paper for Wells Fargo’s popular stagecoach checks resulted in grainy and unfavorable colors. However, in 1972, the bank bought bagasse, a waste product created during the processing of sugar cane. The recycled sugar cane fibers created a quality paper that held the bright colors of the stagecoach checks that many customers prized. When the bank launched the new 200 million checks printed on recycled paper, it also offered customers a chance to put 25 cents of their check purchase toward the ecology program of their choice. By the end of 1972, Wells Fargo donated more than $20,000 to environmental organizations at its customers’ behest.

The “ecology symbol” is visible in the lower right-hand corner of this Wells Fargo stagecoach check. This marked the check as created from recycled paper.
The “ecology symbol” is visible in the lower right-hand corner of this Wells Fargo stagecoach check. This marked the check as created from recycled paper.
Photo Credit: Wells Fargo Corporate Archives

As an early adopter, Wells Fargo’s recycling program was written about and even mentioned in congressional hearings. It became an example for other environmentally concerned corporations to follow. Hart’s original effort to go green by creating the company’s first recycling program has had a lasting influence in ensuring that protecting the environment remains part of Wells Fargo’s corporate social responsibility goals. Today, Wells Fargo’s recycling efforts have grown, and its commitment to promoting environmental sustainability and meeting its corporate citizenship goals continues.

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