Lights, Camera, Active Cash
Showcasing her many talents, Academy Award-winning actress Regina King helps launch a new credit card and spurs the latest action in Wells Fargo’s long-standing commitment to equity.
The commercials for Wells Fargo’s new Active CashSM credit card feature award-winning actress and director Regina King solving problems in realistic situations. In one, she gets locked out of her home, and in another, she resolves issues created by an impossibly cute puppy. Crafted with King’s artistic input, the ads showcase her characteristic authenticity, while the card plays a supporting role as the ‘no-nonsense’ payment option, offering unlimited 2% cash rewards on purchases.
King and Wells Fargo are also collaborating to address issues that the star and the company have identified as important: supporting financial health and career opportunities in resource challenged communities. With the rollout of the card, Wells Fargo is announcing a $1 million donation to Kollab, a workforce development program within the Los Angeles County Alliance for Boys & Girls Clubs.
“I’m born and bred in Los Angeles,” King said. “And as a mom, I’m drawn to programs like Kollab that address the need to identify youth’s potential — particularly Black youth — and that encourage financial health and equitable exposure to professional careers.”
“Regina is about as authentic as it gets, so we didn’t want her to play a character, we wanted her to play ‘her’ … She is very active in making the world a better place.” — Krista Phillips, head of Branded Cards and Marketing at Wells Fargo
Through the Kollab program, participants learn about a wide range of career opportunities at the largest employers in Los Angeles and the pathways that lead to those careers.
Ultimately, the program acts as a bridge to secure internships and entry-level jobs for participants. Enrollees are also provided foundational personal finance skills to enhance their financial literacy, helping prepare them to save and budget wisely from their very first paycheck onward.
“Wells Fargo was one of the first corporate sponsors for Kollab, offering a financial literacy class that makes it all the more impactful,” said Mary Hewitt, executive director of the Los Angeles County Alliance for Boys & Girls Clubs. “This latest contribution is going to help us scale the program to be more inclusive of young people who face opportunity challenges, as well as focus on serving more African American youth.
“It will also provide support for the program’s efficacy, which is so vital for helping us identify what we need to work on to make continuous improvements to sustain and expand our efforts,” Hewitt said.
King’s genuine interest in making things better, whether it’s commercials or communities, made her decision to help introduce the Active Cash Card a net positive transaction.
“These ads are about a card that offers straightforward value to customers, and Regina is about as authentic as it gets, so we didn’t want her to play a character, we wanted her to play ‘her,’ — and she helped us with that,” said Krista Phillips, head of Branded Cards and Marketing at Wells Fargo.
“She is also all about giving back to the community and really understands that we have a responsibility, as a bank and a large company, to help make sure we are looking out for one another,” Phillips said. “She is very active in making the world a better place.”