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Wells Fargo holiday ad

Wells Fargo ‘Stagecoach and snowmen’ ad returns for the holidays

Stagecoach horses and snowmen are the stars in the encore of a Wells Fargo holiday ad running from Nov. 25 through December.

November 23, 2016

Wells Fargo continues its holiday advertising tradition with an encore of “The Stagecoach & The Snowmen” — a television commercial that struck a chord in its 2013 debut with themes of selflessness and working together.

The ad will be featured on a special website that goes live Nov. 28. “People have told us they love the commercial because its story reflects what the holidays are about — people (and snowmen) working together to come through for each other.” said Jamie Moldafsky, Wells Fargo’s chief marketing officer.

The commercial, which continues a long tradition of holiday advertising by Wells Fargo, runs from Nov. 25 throughout December. It will be shown during college and NFL football games, and other prime-time television.

The gift delivery scenes were shot at a movie lot near Los Angeles.
That film is combined with action footage of Wells Fargo’s iconic stagecoach from the Rocky Mountains in Wyoming.
The use of special-effects snowmen brought their gifts for the stagecoach horses to life.
His delivery done, a horse named Tin Man closes the spot with one last look at the happy children with their gifts.
The gift delivery scenes were shot at a movie lot near Los Angeles.
That film is combined with action footage of Wells Fargo’s iconic stagecoach from the Rocky Mountains in Wyoming.
The use of special-effects snowmen brought their gifts for the stagecoach horses to life.
His delivery done, a horse named Tin Man closes the spot with one last look at the happy children with their gifts.

Story behind the story

The ad combines action footage of Wells Fargo’s iconic stagecoach from the Rocky Mountains in Wyoming with special-effects snowmen and gift-delivery scenes shot at a movie studio in California.

In the story, snowmen give their carrot noses to the stagecoach horses so they have the energy to finish a gift-giving run to children after a mail truck breaks down.

A special stagecoach known as “Hollywood 1” and horses named Tin Man and Kid are among the commercial’s behind-the-scenes stars.

The American quarter horses that pull the Wells Fargo stagecoach in the commercial are led by Robin Wiltshire of Turtle Ranch in Dubois, Wyoming — a veteran horseman with a long line of movie credits and Wells Fargo work himself.

Kid, the first horse to nibble a snowman’s carrot, and Tin Man, who looks back at the camera near the close of the spot, still roam Wiltshire’s ranch.

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