Wells Fargo continues its holiday advertising tradition with an encore of “The Stagecoach & The Snowmen” — a television commercial that struck a chord in its 2013 debut with themes of selflessness and working together.
The ad will be featured on a special website that goes live Nov. 28. “People have told us they love the commercial because its story reflects what the holidays are about — people (and snowmen) working together to come through for each other.” said Jamie Moldafsky, Wells Fargo’s chief marketing officer.
The commercial, which continues a long tradition of holiday advertising by Wells Fargo, runs from Nov. 25 throughout December. It will be shown during college and NFL football games, and other prime-time television.
Story behind the story
The ad combines action footage of Wells Fargo’s iconic stagecoach from the Rocky Mountains in Wyoming with special-effects snowmen and gift-delivery scenes shot at a movie studio in California.
In the story, snowmen give their carrot noses to the stagecoach horses so they have the energy to finish a gift-giving run to children after a mail truck breaks down.
A special stagecoach known as “Hollywood 1” and horses named Tin Man and Kid are among the commercial’s behind-the-scenes stars.
The American quarter horses that pull the Wells Fargo stagecoach in the commercial are led by Robin Wiltshire of Turtle Ranch in Dubois, Wyoming — a veteran horseman with a long line of movie credits and Wells Fargo work himself.
Kid, the first horse to nibble a snowman’s carrot, and Tin Man, who looks back at the camera near the close of the spot, still roam Wiltshire’s ranch.