Portrait of photographer Jim Marshall, who is sitting in a car, wearing sunglasses.
Photographer Jim Marshall captured the 1960s counterculture revolution in San Francisco’s Haight-Ashbury district with his trusty Leica M4 camera.
Photo: © Jim Marshall Photography LLC
Inside the Stagecoach
June 7, 2018

Haight-Ashbury mural celebrates birthplace of ’60s counterculture

Wells Fargo’s newest mural and art display in a San Francisco branch features Jim Marshall photography and other imagery celebrating The Haight’s role as the birthplace of the counterculture movement.

With its rows of boutiques, coffee shops, restaurants, colorful Victorian houses, and other mom and pop businesses, San Francisco’s Haight-Ashbury district is the kind of tight-knit and diverse community where people — and legacies — linger.

A new outdoor mural and indoor art gallery-style display at Wells Fargo’s 1726 Haight Street branch tells the story of the famous street’s role in the birthplace of the counterculture movement in the 1960s.

“The Haight is a huge part of San Francisco culture, and what happened here in the 1960s affected the entire world,” said Michael Musleh, a Wells Fargo customer who has operated four coffee shops and a restaurant on Haight Street for 38 years and helps organize the annual Haight Street Fair. “While many other parts of the city have been torn down and rebuilt, Haight Street has remained Haight Street for its entirety.”

The mural, one of more than 2,400 installed nationwide as part of Wells Fargo’s Community Mural Program, celebrates such Haight Street hallmarks as The Straight Theater — renovated by local artists and a popular venue for music, poetry readings, plays, and other art forms from 1966 to 1969 — and liquid light shows, art cars, rock concerts, peace symbols, and more.

“Art belongs on the street so everyone can see it,” said Musleh. “Art shouldn’t just live in a museum or a history book.”

Wells Fargo Haight Street mural with images of The Straight Theater, rock concert, children playing, peace symbol, liquid light show, and more.
The outdoor mural was unveiled June 7, 2018, at Wells Fargo’s bank branch on Haight Street in San Francisco.
Photo: Mural images courtesy of Jim Marshall Photography LLC, San Francisco Public Library, California Historical Society, Library of Congress, and Museum of Performance + Design

Telling a community’s story

The Haight Street mural, designed by Hana Cerkez, features images from the San Francisco Public Library, the California Historical Society, the Museum of Performance + Design, the Library of Congress, and the acclaimed photographer Jim Marshall. There is also an art collection displayed inside the branch featuring never-before-framed and displayed photos of Janis Joplin and other musicians taken by Marshall.

“With our mural and artwork display, we tried to portray that moment when The Haight transformed from a local neighborhood to a worldwide phenomenon,” said Melanie Tobin, lead researcher for the Community Mural Program. “Jim Marshall was part of the fabric of the neighborhood, and he documented it in extraordinary detail. His images are so iconic and include some of the most important cultural and social events of the era.”

Workers at iZone Imaging in Temple, Texas, put the finishing touches on another new mural project for Wells Fargo — the new mural to be displayed at the bank’s Haight Street branch in San Francisco (2:03)

Maria Theresa M. Eva, a personal banker at the Haight Street branch, and her manager, Juan Carlos Briones, are excited about the mural and art display, and about the branch’s new entryway. The unusual, curved wall just to the right of the entrance now features Jim Marshall’s photo and bio against a floor-to-ceiling graphic of a psychedelic light show. Designed by Anne Marie Lapitan, it serves as a focal point for the branch.

“I’m very excited and happy Jim Marshall’s pictures are at our location,” Briones said. “The Haight, as Haight-Ashbury is called by those who make it home, has a lot of significance not just here in San Francisco, but nationally, and beyond.

“Because of what happened here and the vibe of this community and what it has to offer, we continue to be a regular stop for tourists, too, and know many more will come by now to see these unique photographs, and the new mural outside, and the story they tell.”

Photographs by Jim Marshall

Black and white Jim Marshall photograph showing members of the band Blue Cheer gathering at the famous Haight-Ashbury corner in June 1967.
Black and white Jim Marshall photograph of Jimi Hendrix performing for a crowd on Haight Street.
Jim Marshall color photograph of Janis Joplin seated on the hood of an art car Porsche. © Jim Marshall Photography LLC
A car full of tourists, including one holding a camera, gawk at hippies as they drive down Haight Street in 1967.
Jefferson Airplane band members on Haight Street.
Grace Slick whispers into Janis Joplin’s ear at Joplin’s San Francisco apartment in 1967.
Large liquid light show serves as a backdrop to The Grass Roots band as they perform on stage at The Fillmore in San Francisco in 1966.
Black-and-white photo of Jerry Garcia, holding his guitar, surrounded and kids and young adults on Haight Street in 1967.
Jim Marshall photograph of Grace Slick with flower sculpture of peace symbol and 1968 date onstage at the Winterland Ballroom in San Francisco.

Blue Cheer

Blue Cheer band members gather at the famous Haight-Ashbury corner in San Francisco in June 1967.

Photo: © Jim Marshall Photography LLC

Jimi Hendrix

Jimi Hendrix performs a free concert at The Panhandle park in San Francisco on June 19, 1967 — the day after famously setting his guitar ablaze at the Monterey Pop Festival.

Photo: © Jim Marshall Photography LLC

Janis Joplin

Janis Joplin sits atop her psychedelic Porsche for a Jim Marshall photo taken in 1968 at the Palace of Fine Arts in San Francisco.

Photo: © Jim Marshall Photography LLC

Driving down Haight Street

A car full of tourists gawk at hippies as they drive down Haight Street in 1967.

Photo: © Jim Marshall Photography LLC

Jefferson Airplane

Jim Marshall captured the band Jefferson Airplane enjoying a day in The Haight in 1967.

Photo: © Jim Marshall Photography LLC

Grace Slick and Janis Joplin

Grace Slick whispers into Janis Joplin’s ear at Joplin’s San Francisco apartment in 1967.

Photo: © Jim Marshall Photography LLC

The Grass Roots

A light show performance during a 1966 concert by The Grass Roots at The Fillmore in San Francisco. Light show artists projected layers of colored mineral oil and water under the heat of a lamp to produce changing color patterns reflecting the music.

Photo: © Jim Marshall Photography LLC

Jerry Garcia

Jim Marshall captured Grateful Dead guitarist Jerry Garcia setting up for a free concert at The Panhandle in 1967.

Photo: © Jim Marshall Photography LLC

Grace Slick

Grace Slick rings in 1968 as the Year of Peace at the Winterland Ballroom music venue in San Francisco.

Photo: © Jim Marshall Photography LLC

Ensuring a legacy lives on

As part of the June 7 dedication of the exterior mural and interior wall art collection, Wells Fargo donated $7,500 for Jim Marshall Fellowships in Photography. These fellowships fund visual reporting and research for up to eight Center for Photography students at the University of California, Berkeley, Graduate School of Journalism each year.

“Jim did not have children and always said his photos were his children,” said Amelia Davis, Marshall’s personal assistant for the last 13 years of his life and head of Jim Marshall Photography LLC, which owns all the photos on display.

Amelia Davis and Jim Marshall
Amelia Davis and Jim Marshall
Photo: © Jim Marshall Photography LLC

“When many people like Jim die, their legacy is lost, and I did not want that to happen. His work is too important,” she said. “A lot of people just know him from his music, and his archive is so much more than that.”

Davis said Marshall considered himself a visual storyteller who believed deeply in equality, respected his photo subjects as people, and photographed their humanity.

“Looking back to the ‘60s and the Haight-Ashbury hippies, the younger generation today is similarly finding a voice and speaking out,” she said. “I hope by looking at Jim’s photos, they see that you can make a difference. You can have a voice.”

And now, Davis said, anyone can see the pictures by walking into the Wells Fargo branch on Haight Street, the street’s only bank.

“The photographs and mural at Wells Fargo are images not in a museum, but ones you can go into a branch for free and see,” she said. “One of the reasons I’m excited about the collaboration with Wells Fargo and the Community Mural Program is to make Jim’s work accessible to the public.”

Watch the narrated video tour of the Haight Street mural, which visitors to the branch can watch by scanning the mural key’s QR code. (3:00)

‘The digitization of imagery’

The Haight Street mural is the 654th in California and the 2,450th overall since the Community Mural Program began in 1998. It is also the first in the program to offer a digitized mural key that explains each image. Scanning the QR code on the key with a smartphone or other mobile device launches a narrated video tour of the mural.

“Twenty years ago, we wanted to connect with the community the same way we do today,” said Beth Currie, head of the Community Mural Program. “But back then, we had no idea that the technology of producing images in a large format would evolve so quickly and become something that could be done relatively inexpensively. We also didn’t know how the digitization of imagery would open up access to so many more collections and resources to tell these stories.”

“We had this idea to create a mural program, with researchers who connected with the local communities on each project,” said Currie, “and they collaborated with in-house mural designers to produce the murals. Over and over, people tell us they see themselves and their communities in these art pieces, and appreciate that those legacies are being honored.

“That’s what it’s all about.”