Wells Fargo tee shirt promoting It Gets Better project
The back of a shirt worn during a 2010 NYC Pride event.
Wells Fargo tee shirt promoting It Gets Better project
The back of a shirt worn during a 2010 NYC Pride event.
June 2, 2017

25 years of marching with pride

A Wells Fargo historian shares the story of the company’s participation in the San Francisco Pride parade each year since 1992 and the growth of the PRIDE Team Member Network.

Every year, Wells Fargo team members join celebrations of LGBT pride by participating in parades and events across the nation. This tradition began with a grassroots movement to march in the 1992 San Francisco Pride parade and led to the formation of Wells Fargo’s PRIDE Team Member Network.

June 2017 marks 25 years since Wells Fargo team members first marched in that parade, and 30 years of the company supporting the LGBT community.

It all started when two team members met for lunch in the summer of 1991, a week after San Francisco’s annual pride parade — at the time called the International Lesbian & Gay Freedom Day Parade. Tim Hanlon and Shannon Hickey shared their desire to see a Wells Fargo group walk in the parade the following year. Just four years prior, Wells Fargo had added sexual orientation to nondiscrimination employment policies — a protection that does not exist under federal law — and Hanlon and Hickey hoped this meant that LGBT team members would feel comfortable and safe expressing themselves, advocating openly in the workplace, and joining a company team at the parade.

They decided that the first step in preparing for the next parade was to find interested people to join them. The Wells Fargo Foundation already donated to AIDS and HIV support groups that served LGBT communities, and 300 members of the company’s volunteer network were participating in an upcoming AIDS walk. Hanlon and Hickey made plans to recruit at the event.

As Wells Fargo team members gathered after the AIDS walk for a group picture, Hanlon and Hickey handed out flyers encouraging people to contact them if they were interested in getting to know fellow LGBT team members. The next day, they were inundated with emails. An informal picnic was arranged, and on Aug. 18, 1991, Wells Fargo’s first LGBT team member group held their inaugural meeting in Golden Gate Park. From that day forward, an informal group was established to share information, communicate, and leverage a unified voice to advocate for change.

A yearlong goal attained

Intent on fulfilling their vision from the previous summer, Hanlon, Hickey, and the rest of the LGBT team member group mobilized to form a team for the 1992 San Francisco Pride parade. More than 100 team members stepped forward to walk with Wells Fargo’s group that year.

Team members asked the marketing department to arrange for the stagecoach to come to the after-parade celebration for pictures with the public, and CEO Carl Reichardt agreed.

Andy Anderson, who was head of marketing at the time and marched in the parade, said, “I remember marching with my wife, Ginny, and a contingent of about 40 Wells Fargo employees (we weren’t yet team members) and just being overwhelmed by the goodwill of the people who took out and waved their Wells Fargo credit cards and ATM cards at us as we passed. When we got to the end, we set up the stagecoach for photos, and hundreds of people came by to have their picture taken. The whole day was an amazing experience.”

Wells Fargo team members have been marching with pride ever since. The informal group that first met in Golden Gate Park led to the formation of a local Wells Fargo PRIDE Team Member Network in the late 1990s. Today, there are more than 50 PRIDE Team Member Network chapters at Wells Fargo, and in June 2017 hundreds of people connected through the network will walk with their local LGBT communities to show their pride.

Wells Fargo Stagecoach in the Pride parade
Wells Fargo Stagecoach in the Pride parade
Wells Fargo Stagecoach in the Pride parade
Wells Fargo Stagecoach in the Pride parade
Wells Fargo Stagecoach in the Pride parade

Wells Fargo team members pose with the stagecoach at the Atlanta Pride Festival in October 2014.

Stagecoach driver Mike Miller participates with Wells Fargo team members in the Twin Cities Pride celebration in June 2015.

Stagecoach driver Rod Cooper participates in a pride festival in Long Beach, California, in June 2008.

Wells Fargo team members participate in the 2010 NYC Pride March.

Stagecoach driver Parker Haviland at the Phoenix Pride Festival in 2014.